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Creating A Sex Toy Website
Standard or Turnkey: Understanding What Works

Avoid Scams & Having Realistic Expectations

When you explore how to start a sex toy business, whether you create your own adult website, have a professional web designer do that for you or if you opt to go with a sex toy turnkey (white label or template) site it is important to understand exactly how you will be able to successfully market your sex toy business.

After all, you can have one of the best adult novelty sites out there but without traffic and the ability to convince customers of the value of your sexual products, the security of your adult site and discretion in your shipping, you may not be able to convert that traffic easily into sales.

How do I create a profitable website?

Whether you decide to create your own adult novelty website, have a web designer do it or go with a company that provides you with a pre-made turnkey (white label) sex toy website you have to know how to make it successful. Many of the companies that offer such website services, especially turnkey adult websites, make promises that may be quite unrealistic in getting traffic to your site and in some cases may be taking advantage of your inexperience or even running a scam.

adult turnkey (white label) websites work?

Some do but most do not. It will depend on a few factors such as where and how it is marketed, how good you are at gaining customer trust, how competitive your rates are and understanding that the company you decide to commit to in order to create the best sex toy turnkey site will make a big difference in your ability to achieve success.

Marketing adult turnkey sites tip:

Using traditional approaches to market an adult business is not effective. This, unfortunately, is what many newbies find out the hard way. Not only is the adult novelty industry highly competitive and more difficult to market than other types of businesses; it depends upon a different psychological approach to encourage your customers to make a purchase and thus requires a very unique type of marketing to be successful.

Things You Will Need To Learn:

  • Learn how to market your website through organic traffic from the search engines, social media sites, referral traffic and paid traffic such as pay-per-clicks (PPC) and other forms of advertising.

  • Learn what type of website will work best for your goals and ensure that your website is a responsive one; meaning that it will look good on any device such as a mobile phone, tablet or computer.

  • Better understand what appeals to consumers and how to convert traffic into sales. Consumers are much less likely to trust just any adult retailer so earning customer trust is key for sales.

  • Find out how to advertise beyond traditional means. Adult sites have a much more difficult time advertising through mainstream media sources so it is important to find alternative ways to advertise to reach your target audience.

  • PPC advertising is not typically a good way to market your site and is more often a good way to lose money due to an overabundance of competitors, overly high bids and little to no conversions from skeptical customers that are not well targeted.

  • Learn what companies are worth working with and how to avoid being scammed when working with web designers, white label / turnkey sex toy website companies, etc.

  • Determine a niche to help you compete with the many other sex toy retail sites out there.

Adult Website Fulfillment Options

Whether you have a website already or need one you will need to find a company that best suits your needs based on what you are looking to achieve for being an online sex toy retailer.

Types Of Websites:

  • DIY Web Builder

  • Template Theme for Open Source CMS

  • Custom Website Built with Framework

  • Adult White Label

When it comes to adult novelty fulfillment options, you can choose from direct wholesale, distributor wholesale, data feed fulfillment, drop shipping and even white label / turnkey sites. You will need to learn how to arrange drop shipping depending on the type of website you have through distributors and possibly manufacturers if you do not want to invest money into products (inventory) until after you have sales. The profits from a turnkey site typically range from 20% - 40% with an average of 30% for most sellers. This does not include the deduction of shipping costs or fees from the provider.

The sex toy turnkey company I am interested in is promising that I can get organic traffic and ranked well on the search engines, is that true?

In most cases it is not true but there are some strategic ways around that as well as ways to acquire organic traffic using legitimate search engine optimization without doing bogus maneuvers that will get you banned by the search engines such as fake back links and dummy accounts that bring your follower numbers up falsely on social media.

Most adult novelty turnkey sites are often seen as duplicate content sites by the search engines as they contain the same product description content and therefore do not rank well if at all on the major search engines. Therefore, an adult turnkey website company can promise you that they will submit your sex toy turnkey site to the search engines but that really means little as anyone, including yourself can do that in a matter of minutes.

The real question is can you get your sex toy turnkey site ranked well? The answer to that will depend on how much unique content you put on your site as well as some other factors. In some cases, even if you are not be able to rank well on the major search engines, there are other ways to still get a lot of traffic to your turnkey sex toy site through other means that are both free and easy to do. This means understanding how to get indirect organic traffic from the major search engines to your sex toy turnkey site and that is one of the many things we can teach you.

Please don't waste your time and money; it saddens us to hear how so many of our members are already out thousands of dollars because of mistakes they made. The adult industry and adult novelty industry are different than any other type of business and if you do not know what you are doing you will typically learn the hard way that it is not something you can just jump into without getting educated about it first.


Many Adult Turnkey sites claim you can make $5,000 - $10,000 a month, is this realistic?

Yes, but not for a sex toy business just starting out as it takes time and smart strategies to get a sex toy site of any kind to get traffic and conversions. That being said, it is possible to make that kind of money and much more selling sex toys online if you have the right strategy. The top sex toy companies make thousands of dollars every day in sales.

Using an adult white label site is one of the most popular options for those just starting out and for those who want an online presence as there is no need for investing in inventory, website development, hosting and other expenses as well as avoiding the work that is required when doing your own website. However, if you want more control and increased organic traffic then you may wish to consider other options such as a DIY web builder, a template theme for open source or a CMS custom website built with framework. If this all sounds too technical for you, don't worry, we can explain what all of these options mean in simple terms through our tutorial when helping you decide the right option for your business vision.

What Are Features A Sex Toy Turnkey Site Offers?

Beyond the obvious features of a website store front (which allows you to earn commissions from sales) you will want to look for an adult white label site that provides these basic features:

  • Is reputable and provides excellent customer service to both you and your customers.

  • Provides a responsive mobile friendly design (meaning it is properly formatted and able to be viewed well on a website, tablet, mobile phone or other devices).

  • Offers a user friendly experience.

  • Provides a search feature that allows the consumer to find products easily.

  • Good policies that ensure a positive customer experience such as discreet billing and shipping, free replacements for defective products and customer service assistance. After all, it is your company reputation at stake.

  • Provides customization of page information such as title, meta tags, h1 tags, page content, and the ability to add navigation (links) to the site.

  • Is able to be integrated with an analytics program such as Google Analytics and Google Webmaster Tools.


Can I Get Organic Traffic To My Turnkey Site To Make Sales?

Organic traffic is the free traffic that you get to a website when it ranks well on search engines like Google. However, here in lies the rub when it comes to getting a sex toy turnkey site. YOU are responsible for getting traffic to your site no matter what promises an adult turnkey company promises you with regard to things like submitting you to the search engines (which is just the tip of the iceberg and something you can do within seconds yourself). This means if you do not know how to get traffic to your site then you do not make sales and then you end up paying an adult white label site company money for something that is making you any.

The truth is that getting traffic to these sites is very difficult via organic traffic because the main search engines such as Google will often see these websites as duplicate content because they are essentially template sites that are similar to all the other customers that use them.

Are there ways to get organic traffic to these sites?

This depends on several factors and while it is not hard to do, it does require using a multifaceted approach rather than just depending on your website alone. It also depends on daily steps that you will need to take to build your rankings through unique content via blogs that you use to promote it.


What About Using Pay-per-click (PPC) or Cost-per-click (CPC) Advertising?

Many people think they will use pay-per-click (PPC) or cost-per-click (CPC) advertising like Google AdWords and invest a little money on such advertising for their adult novelty turnkey site and then sit back while the money rolls in. This is a common mistake newbies make and they often learn the hard way after dumping hundreds of dollars or more into such programs that they simply do not work well.

Why? Because they are for highly competitive adult focused key terms, they cost a great deal of money and do not convert into sales well; particularly when selling sexual products. In fact they typically convert into less than 1% in sales. That means that out of every 100 people you pay to send to your website you will be lucky if you get 1 person to buy from you using that method. Our specialized educational services on adult focused search engine optimization (SEO), adult website marketing techniques and all the other inside industry knowledge we offer is essential for making it in this line of work.

Finding a reasonable way to advertise your business in unique niches that are cost effective and provide excellent conversion rates with loyal customers can be difficult to figure out especially in this field. We teach you proven ways to get FREE traffic to your site along with advertising options that actually work well. In addition to traffic to your sex toy site, we will also teach you HOW to advertise your company because a general ad or banner ad to your site is not going to convert sales well either. Trust us; we know how this industry works and how to advertise adult products whether it be though adult focused or mainstream resources.

Beyond SEO and advertising, we will teach you how to use social media marketing, blogs and even provide insights into the psychology of sexually focused marketing. Learn how to get your website traffic that not only converts into sales but how to create customer loyalty so that they come back to buy again and again from your very own sex toy store.


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