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Code of Ethics
What NAASAS Members Represent

NAASAS provides a code of ethics to unify professionals in the field of sexuality and the adult novelty industry. Our code assists us in bringing advancements to the science and art of sexuality and promotes a higher level of responsibility and professionalism within it.

The NAASAS Code of Ethics serves the following purposes:

Identifies core values on which NAASAS is based.
Socializes NAASAS members to the adult novelty industry's movement to higher values, ethical principles, and standards.
Summarizes ethical principles that reflect NAASAS core values and establishes a set of specific ethical standards that should be used to guide the adult industry.
Are designed to help NAASAS members identify professional obligations.

NAASAS Members:

Believe in treating ourselves, each other, and the planet with care and respect.
Believe that social responsibility is our responsibility.
Believe learning never ends and that we are always evolving to better contribute to our customers and society as a whole.
Believe in encouraging innovation and empowered decision-making.
Believe that customer satisfaction and profit goals are mutually achievable.
Believe in treating our employees with respect.
Believe that true leadership is delivered with passion and by example.

Respect for Other Professionals in the Adult Industry

NAASAS members shall not make misleading comparisons of another company's products or services. Any comparison must be based on facts that can be objectively substantiated.

NAASAS members shall not denigrate any other member, business, product or service - directly or by implication - in a false or misleading manner and shall not take unfair advantage of the goodwill attached to the name and symbol of any company, business, product or service.

Respect toward Humanity

NAASAS members shall exhibit respect for the civil rights of all people regardless of ethnicity, religious beliefs, or sexual orientation.

Respect for the Planet

NAASAS members shall make efforts to take care of the environment by doing things such as-

  • Encourage the manufacturing of Green Sexual Products when possible-
    Produce sexual products made from glass, metal, silicone, hard plastics, or elastomers that can be recycled.
  • Support programs that assist consumers in recycling sex toys.
  • Use recycled, recyclable and reused packing materials.
  • Employ the proper disposal of batteries and other components.
  • Recycle all cardboard or reuse if possible.
  • Ensure excess office paper is shredded and properly disposed of or recycled for use in packing; and take measures to create a paperless office.
  • Recycle clamshells, plastic bags and other plastic products.
  • Recycle all outdated and nonfunctioning electronic equipment.
  • Use environmentally friendly lighting sources.
  • Encourage use of rechargeable batteries including a link to the EHSO (Environmental Health and Safety Online) website providing access to a list of numerous drop off battery recycling sites in their areas.

Child Safety

NAASAS members take great care to protect children from adult content. This includes but is not limited to-

  • Keeping Minors From Accessing Adult Materials
  • Encouragement of only sex acts that are between consenting adults.
  • Prevention of Child Pornography:
    • Compliance with the current standards of record keeping by the US Government.
      Such as- Adult Disclaimers, Adherence to current applicable 2257 Regulations.
    • Statements that all models were 18 or older at the time of depiction.
    • Label websites as "adult".
    • Report incidences of suspected child pornography to

Promotion of Public Safety

The primary mission of a NAASAS member is to enhance human sexuality. Thus, NAASAS members promote physical, mental and emotional safety to employees and consumers. This includes but is not limited to-

  • HIV / AIDS Education & Prevention
  • Internet Safety-
    Provide secure websites to allow consumers to conduct safe sharing of personal and financial information. Also, adhere to proper labeling of websites to show adult content where appropriate.
  • Prevention of Sexual Harassment
    NAASAS members should not sexually harass consumers or colleagues. Sexual harassment includes undesired sexual advances, sexual solicitation, requests for sexual favors, and other verbal or physical conduct of a sexual nature.

Deceptive or Unlawful Recruiting Practices

No member of NAASAS shall engage in deceptive, false, unethical or unlawful recruiting practices. NAASAS members shall ensure that no statements, promises or testimonials are made that are likely to mislead prospective employees or consultants.

Adherence to the Law

NAASAS members shall comply with all requirements of the law and are encouraged to seek legal council when attempting to run a business in the adult industry based on their individual needs and location.

Products, Services and Promotional Materials

NAASAS members, when selling products and / or services, shall be accurate and truthful as to grade, quality, make, value, performance, quantity, currency of model and availability. A consumer's order for products and services shall be fulfilled in a timely manner.

NAASAS members shall offer consumers accurate information regarding: price, terms of payment, including return policies; terms of guarantee; after-sales service; and delivery dates. If operating a company, sales people shall be given understandable and accurate answers to questions for consumers.

Warranties and Guarantees

NAASAS members shall offer only warranties or guarantees to the buyer in a manner that fully conforms to federal and state warranty and guarantee laws and regulations. Manufacturers, distributors and / or sellers shall fully and promptly perform in accordance with the terms of all warranties and guarantees offered to consumers.

Identification and Privacy

NAASAS members shall truthfully and clearly identify themselves, their company, the nature of their company’s products or services, and the reason for any solicitations. Contact with the consumer shall be made in a polite manner and during reasonable hours. A demonstration or sales presentation shall stop upon the consumer’s request.

NAASAS members shall take appropriate steps to safeguard the protection of all private information provided by a consumer, a prospective consumer, or other independent sales people.

Earnings Representations

NAASAS members shall not misrepresent the actual or potential sales or earnings of its independent salespeople or business as a whole. Any earnings or sales representations that are made by member companies shall be based on documented facts.

NAASAS: The National Association for the Advancement of Science & Art in Sexuality
Adult Industry Organization
Adult home party companies, adult home party representatives, adult retailers, adult distributors,
sex toy manufacturers, adult artists, adult entertainers, sexual health educators & more.


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