Manufacturers that have gone above and beyond expectation by listing materials used in their products as well as providing product education and safety labeling are still faced with consumers who are unsure if they should trust what a manufacturer is saying about their own products. Independent testing demonstrates that a manufacturer is providing extra assurances to consumers that they are transparent and trustworthy. Evidence suggests that companies who are earnest in creating opportunities for transparency have greater sales and customer loyalty. In situations where manufacturers are being accused of falsely claiming their products are made from certain materials or that they are nontoxic, it is typically not a case of intentional deception; rather it is often because of false information and promises that were made by overseas producers of the manufacturer's products. This is particularly worrisome as it violates consumer trust and potentially their safety. In addition, the liability falls on the manufacturer who puts their brand on the packaging when they may not even be aware of the issue causing harm to their business both through loss of a positive reputation and financially through loss of sales and potential lawsuits. In some cases sexual health activists are encouraging consumers to take legal action against such incidences. Thus, there is mounting pressure through increased consumer awareness for manufacturers to demonstrate accuracy in material descriptions and to ensure that their products are safe and that the materials that are being used are indeed nontoxic. The goal of the NAASAS Safe Sexual Products Campaign is to empower consumers as well as to collaborate and show support to the adult novelty industry and that is why we are taking this effort seriously but also proceeding slowly and carefully by contacting and reviewing this proposal with many of the sex toy manufacturers in order to ensure that no harm is caused and that the goal of educational awareness based on factual information and the focus on safer sexual products is achieved. How Does the Safe Sexual Products Business Directory Work? NAASAS proposes that manufacturers have one of their products lab tested to be able to be listed on the Safe Sexual Products Business Network Directory where consumers and resellers can see that they are participating in the movement toward safe sexual products.
To address safety concerns for consumers NAASAS provides:
Our program is in the beginning stages of development. Please contact us for more information. |
|
Copyright
©
NAASAS
This Site is for Adults Only |